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rajia sultana
May 11, 2022
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Measuring your results is an essential part of any SEO campaign. There are very many variables at play in an SEO campaign, so successful campaigns rely on a system of controls to Phone Number List ensure that the work undertaken is delivering results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working – and often, more importantly, provide SEO with an early warning system if something is not moving the needle like foreseen. KPIs also provide a way to illustrate success to your customers (or senior company executives if you're in-house). Typical SEO KPIs such as keyword rankings and metrics from tools like Mos. or Majestic SEO can help you, but the Phone Number List clients you serve want to see increased sales and leads - not just improved positions and leads. Increases in Domain Authority. In this article, I'll look at how you can use KPIs to better track the success and improve the results of your SEO campaigns. And Phone Number List perhaps most important of all, I'm going to show you how to use KPIs to better illustrate the value of SEO campaigns you undertake for your clients. Improved results, reporting and customer retention - what's not to like? Objectives and KPIs To accurately measure SEO success, we need to know what we are trying to achieve and the different steps needed to get there. If we have followed a structured methodology to create a digital marketing plan, we will have identified specific goals for the business and our Phone Number List marketing. Our KPIs should align with these goals, allowing us to clearly demonstrate how The activities we undertake in an SEO campaign are helping us achieve our business goals. If a client comes to you and asks you to rank for a certain keyword, you need to Phone Number List dig deeper. You have to ask, “Why? Why do you want to rank for this keyword? What do you think this will bring to your business? You want to develop a strategic understanding of why the client wants more relevant traffic from a search engine and understand the real business goals at stake. When you understand the real customer goals behind ranking for a given keyword, you can provide more value and better service. More importantly, you can tie KPIs to those business goals, allowing you to Phone Number List speak in a language that decision makers can understand.
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